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Can you answer yes
to the following questions?
Do
you understand the value of SEO?
A properly optimized website will return far greater rewards.
Occupying top positions on search engine results is financially
rewarding for a well designed site.
What does SEO mean now, in 2015?*
Sadly SEO is now a minefield
of often-changing algorithm updates, diverse SERP layouts, browser and
operating system giving different results and increasing competition.
The majority
of information being shared is inaccurate, outdated, or uses
correlation instead of actual statistics.
*Frank Watson Director of Business Development at
WebmasterRadio.FM
Are you willing to trust your
developer implicitly regarding:
Keyword Research?
Content Management Systems?
Presentation Layout?
Keyword Use?
Visitor Dynamics?
Open Source?
Are
you prepared to build your site?
Do
you understand the high ROI value of SEO?
SEO or Search
Engine Optimization is the process of preparing a web page (website)
for well ranked inclusion in the search engine databases.
The amount of time necessary to generate top SERPs,
(Search Engine Page Results), to build traffic is less than any other
type of internet marketing. You cannot get a higher Return On
Investment, (ROI).
Since doing SEO focuses on the visitor experience,
and striving to make it the most efficient vehicle for use and
satisfaction quotient, a properly designed site will make both
management and visitor paths simple and rewarding.
Are you willing to trust your developer implicitly regarding:
This is your
greatest challenge.
I have been actively doing SEO since '96 and I know what works.
I have results to back up my statement.
For those that read a lot and follow the SEO news, some of my views
will be diametrically opposed to some of the suggested methods. A LOT
of this is pure 'spin' designed to make the SEO company money.
Lets look at the areas of trust.
Keyword
Research
The keywords
you choose as business owner may not be what a searcher would look for.
We look for linear keywords and phrases to cover a larger spectrum of
search patterns.
Owners are often too versed
in their products and current marketing to put themselves into the new
visitor's shoes.
Trust us to find your niche.
Presentation and Layout.
This is most
important from both visitor experience, search engine penetration, and
ranking aspects.
The layout should follow standard procedures presenting content in a
way that is accepted as the norm and as defined by heat mapping.
Don't "hide" the navigation in an unexpected place. The "hotspot" is
top left under the header.
Keyword Use
Success or
failure rests on the use of your keywords and phrases.
How many times they are repeated, their position and formatting in the
page, and their density as compared to the overall document, are major
factors.
This is true from the perspective of both visitors and search engines.
Keywords Used wisely:
For humans this means reinforcement, in text, relative to their search
term.
For the search engines your shortest tail, (most frequent terms),
should be presented first and with the most emphasis.
Visitor
Dynamics
Visitor dynamics and search engine dynamics are closely related.
Siamese twin close.
If a visitor cannot easily find their way around your site do you think
a search engine would?
The use of metrics, web page stats, search engine monitoring, heat
mapping click locations, all aid in the ease of use of your site.
Open
Source
A bewildering
amount of freely available and free to use software is waiting for you
to download and install it.
I have tried and used a great deal of it.
While some may be more suited
to the individual who will maintain the site, my personal and
professional choice is CRELoaded, B2B version.
My 0Grief Hosting service has packages suited for the standard, B2B, or
B2B with Content Director.
Please use the "Contact Us" form.
Finally,
"Are you prepared to build your site?"
Do you know
what you are going to say, where you are going to say it, and have all
your graphics and product information ready for inclusion into the
shopping system?
Have you done a keyword list?
If you can answer yes to the
above, then you may apply for client status.
Please use contact@regcharie.com to contact us.
mailto:contact@regcharie.com?subject=Need SEO
Phone: 1-250-897-2570
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